Picture courtesy: Wikipedia (water flow from Big Spring in Missouri)

Of spring bloom and Withering foliage
Which would you rather fancy?
The impermanence of life and emptiness of bliss impede gaiety

Faustian Hedonism numbs the senses with sundry pleasures;
T'is human nature to wilt, life being deleterious

Bold be the man who endeavours life with love;
Blessed be the maiden who endues him the will to live.

She is the souvenir of this Portentous life and imminent Oblivion;
She is the purpose of this fleeting sojourn

Bhakti is not a privilege that everybody gets in their lifetime. Bhakti is the result of education, focus and suffering. Bhakti is the hardest thing to attain and yet the most blissful experience. Bhakti makes life easy.

The calmness of Bhakti (Courtesy: Google images)

What is Bhakti?

Bhakti is the well of tears that brim when we listen to our favourite song. Bhakti is the exhilaration we get when will stare at a piece of art (that makes us stare at it for longer). Bhakti is what drives us to push longer and harder in our profession. Bhakti is the high we get when we run a full marathon. …

But, after all, who knows, and who can say
Whence it all came, and how creation happened?
the gods themselves are later than creation,
so who knows truly whence it has arisen? — Nāsadīya Sūkta, Rigveda

Ying Yang: Wikimedia commons

Do I believe in God?

I am an advocate of Intelligent Design. I believe in a higher power and don’t necessarily believe that the higher power has a specific look or personality.
That being said, I would also love to believe that Lord Ram and Lord Krishna existed as much as Jesus and Buddha existed. …

“The words. Why did they have to exist? Without them, there wouldn’t be any of this.”
Markus Zusak, The Book Thief

Image source: Airbnb. This logo and copyright are owned by Airbnb. I have borrowed it to laud it’s UX prowess!

Airbnb has been lauded for so many reasons — a fantastic business idea, great user interface, fantastic search and filters. As it heads towards its IPO with 7 million listings in 100,000 cities worldwide, I had a few “UX writing” observations on its website which could be of value to readers and UX enthusiasts alike. These can serve as guidelines to UX writing and help us view UX microcopy as a complete ecosystem.

The facets of good content

We have seen the User…

“We need words” is not the problem that we solve as UX writers. We communicate. We invite action. We inspire loyalty. Our teams need to know that UX writing can be used to solve problems. It’s up to us to frame our work to reflect the problems we’re helping to solve.

- Torrey Podmajersky

What is microcopy?

Microcopy includes, but is not limited to:

  • Buttons/CTA
  • Form field labels
  • Error messages/Alerts
  • Page not found (“404”) screens
  • Confirmation messages

Microcopy is paramount for Enterprise/Business applications. It connects screens, connects the flow and evokes meaningful action. Microcopy needs to be looked at as a whole ecosystem…

It all started with mediocre Ad targeting screens like the below ones

The ad targeting page (bleh)

“Experience is the toughest teacher because first you take the test and second you are taught the lesson.” — Vernon Sanders Law.

Image Courtesy: kzmma.com

Endless Iterations

In Software Product Lifecycle Management, let us consider the task of User Experience design of the Graphical User Interface. I am not referring to the Product development methodology as a whole, but the UX. It may look something like this (Courtesy: Barry Boehm/Steven Hoober — Term owner and UX author who borrowed this model)

I am Winston Wolfe. I solve problems — Harvey Keitel, Pulp Fiction.

Poster designed by self (images from Google images)

So, you are a UX Consultant? You Design Business Applications? You are at a client location? Maybe in a JAD room? Working from home? Telecommuting? Doesn’t matter. Please don’t leave home without your Enterprise Design Toolbox.

What does this Toolbox consist of?

  1. The Discovery Questionnaire. (Could be a printed paper or digital doc)
  2. The Problem-Goals-Ideas-Emotions Matrix (Could be a printed paper or digital doc)
  3. Common Design Patterns (Could be flash cards or digital templates if you are used to a prototyping tool)
  4. Post-It Notes, Papers, pencils, markers

There you go, you can fix any…

We started off from our garage. — All successful Entrepreneurs.

It all started in our basement. — The rest of the Entrepreneurs.

Image courtesy: http://sujanpatel.com/marketing/startup-resources/

Practically, everyone I work with today wants to quit and start up a new whatever(?). I have tried to make conscious research or borrow research to demystify some conceptions on startups for some of us. So, here goes.

Misunderstanding #1: With great ideas come great startups

If someone starts a conversation with the phrase

I have a great idea for a startup…

It is probably worth listening to, but probably not potentially successful. One thing that these people tend to misunderstand is the fact that timing…

“Art enables us to find ourselves and lose ourselves at the same time.”-Thomas Merton

I have been drawing as a fun activity for quite a while now. At first, art to me was just duplicating other artists. It was like striving to mimic perfection that artists had attained over the years. Quite like hyper-realism, trying to achieve what other artists have tried to achieve is just duplication. In my opinion, one should not try to achieve what another artist has tried to achieve. Hyper-realism is just a substitute for photography. Let us take Pablo Picasso for instance. Picasso drew what…

Arun Jawarlal

UXer, Product designer, Caricaturist, Blind contour artist, Writer, Speaker, Buddhist, Trainer, Dad

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